|
|
SMS InteracTiVe
SMS
InteracTiVe is a real time SMS collating and display
engine for the media, primarily Television
The mobile is the first truly personal medium -
always held, always on, a connected medium that
opens up many new opportunities. |
|
The fact that mobiles are always carried imply that they
can be used to respond instantly to marketing through
other mass media, such as TV, print, posters and radio.
Even the most popular real time media - Television,
does not have digital interactive capabilities.
Mobile interactivity allows an audience to interact
with media in a way never before possible.
SMS InteracTiVe provides an engine for enabling real-time
voting, quizzes, games and other contests that are conducted
through regular media. It can be used to enhance TV, radio
and magazine content by using the mobile as a response
mechanism.
For SITV, WiCoRe presents a fully hosted enterprise platform,
completely managed by its well connected Network Operations
Center using high speed IP lines. This ensures an un-paralleled
level of reliability, scalability and quality of service,
critical for high volume traffic, leaving the media company
to concentrate on its core areas of operation.
Benefits of using mobile
as a tool for interactivity:
- Guaranteed interactivity: most TV's do not have
interactive capabilities, and interactivity in radio
and print did not exist before the advent of mobiles.
- Guaranteed two-way data network: the majority of
handsets are enabled for two-way data services (SMS),
which no other media can provide.
- Easy to differentiate and target specific users.
- Cost effective method of Brand Building & Customer
Retention.
- Can be used to play an important role in extending
viewer involvement.
- Customers themselves can benefit from retrieved
information.
- Highest percentage of guaranteed visibility.
Benefits of using SMS InteracTiVe:
- Collate and display results in real time
- Generate effective marketing solutions using obtained
demographics
- Multiple display facility
- Dynamic Screen & Layout conversion for real
time transformation
- Re-usable template technique for Serials
- Pre-store multiple Episodes
- Gives the user complete control to create his own
show
- Simultaneous Large volume SMS handling capacity
- Easy Scalability for handling increasing SMS traffic
- Load Balancing mechanism for distributing SMS over
multiple SMSC's
Click here to find out
how you or your company can use this.
|
|
