A mobile phone is a more personal environment
than an email inbox or a doormat
mobile has little commercial clutter and much
campaigns can be targeted more tightly by
a combination of demographics, time, location
and lifestyle interest/context
marketing is a very new medium and hence is
fresh for the consumer
messages can be replied to any place, any
time and this can be done in seconds.
are also automatically stored, so may be referred
to/used at a more appropriate time.