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Direct Marketing

Mobile media is a natural and highly effective new channel for direct marketing that can dramatically improve the performance of traditional campaign activity.
Enpocket research has shown that the average SMS campaign response is more than double that for direct mail and email.

The high performance of the medium is based on the following unique characteristics:

A mobile phone is a more personal environment than an email inbox or a doormat
A mobile has little commercial clutter and much higher standout
Mobile campaigns can be targeted more tightly by a combination of demographics, time, location and lifestyle interest/context
SMS marketing is a very new medium and hence is fresh for the consumer
SMS messages can be replied to any place, any time and this can be done in seconds.
They are also automatically stored, so may be referred to/used at a more appropriate time.

Hence the medium offers greater ease of response than email or direct mail

Click here to find out how you or your company can use this.

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